Keep it to the point
Wanna have awesome content that visitors read? Keep it to the point! DO stay on target DO keep it short DO break it into sections DON’T ramble DON’T go on tangents DON’T give too much info It makes your life easier, too. See you next time!
Read MoreNext Actions
Take positive action toward your goals Having goals is great; Knowing what our next actions need to be is even better! It’s pretty easy to say what we want. The slightly more difficult part is figuring out how we’re going to get there from here. Let’s take a look: Rubber, meet road “Next actions” are the steps we need to take to achieve our goals. They are also tasks we can complete in one sitting (make a phone call, send an email, write a blog post, etc.). We can have as many next actions as a particular goal requires, concurrent and consecutive actions (I have...
Read MoreMake your copy scannable
Wanna make sure your visitors read every single word on your website? TOO BAD! People scan webpages. Our eyes are drawn to differences, like bold… …and whitespace… and things in lists. Use your new powers for good. See you next time! PS: In case you missed it, I wrote a more detailed post about creating scannable copy last week.
Read MoreSet your goals
Everyone wants something. You and I are no different in that regard, except that I can immediately name what I want. If I forget, I can look at a list of my goals on the wall, on my computer, or in my wallet. I’ve surrounded myself with reminders of my goals, so that when I feel slow or tired or uncertain or fed-up (and we all get there sometimes), I can remind myself of what I’m working toward, and what I can do right now to move myself closer to the end. How to set your goals It’s easy: Grab a piece of paper or a new Word doc; whatever your pleasure. Write down something...
Read MoreList power – Organize your everything!
Lists are the multi-tools of organization: They’re powerful, flexible, and can be used for almost any project. Lists are especially good for: Brain dumps; To-do lists; Plan of attack; Brain Dumps These lists capture what you’re thinking about a particular project. They tend to be unordered (ok, more like “chaotic”) and full of valuable associations and tangents you may not otherwise find. To-Do The good ol’ “Here’s a bunch of stuff I need to do” list. These are especially good for putting together “procurement excursions” (What?...
Read MoreHow to attach documents to WordPress posts and pages
Often times, we’ll want to attach some kind of document (Maybe a PDF or a spreadsheet? Who knows?) to a page on our website. The steps to do this in WordPress aren’t immediately apparent, so I’ve created some instructions for you: Here are the steps: Go to “Media > Add new” Drop your file in the uploader box Copy the file URL (right under the uploader box) Click “Save all changes” Create your anchor text and highlight it Click the “Insert/Edit link” icon (the chain) Paste into the URL box Click “Add link” Done! What else...
Read More