Keep it to the point
Wanna have awesome content that visitors read? Keep it to the point! DO stay on target DO keep it short DO break it into sections DON’T ramble DON’T go on tangents DON’T give too much info It makes your life easier, too. See you next time!
Read MoreMake your copy scannable
Wanna make sure your visitors read every single word on your website? TOO BAD! People scan webpages. Our eyes are drawn to differences, like bold… …and whitespace… and things in lists. Use your new powers for good. See you next time! PS: In case you missed it, I wrote a more detailed post about creating scannable copy last week.
Read MoreHow to make great links
Wanna make great links that grab customers’ attention? DON’T CLICK HERE! (See what I did there? ) Use the link text (the actual words that are underlined/highlighted for the link) to your advantage. Make link text that describes where visitors will go or what they’ll see when they get there. Imagine you’re talking to someone, describing what they’ll see on your awesome page: “And then there’s a flaming purple motorcycle jumping over an elephant…” (that’s not a real link, BTW). As an added bonus, awesome link text gives you bonus...
Read MoreAction Friday: Make your website copy scannable
On Wednesday, I wrote about how to write scannable copy for your website. Now it’s time to take action! Step 1: Choose a page I want you to choose one page from your website that you want to improve. Go ahead and do it now; I’ll wait. Step 2: Improve your copy To refresh your memory, here’s the list from Wednesday again: Keep it to the point Use supporting typography Lead with your main idea Create strong headers Short and easy = fast and happy Apply each point from the list to your page. For most of these points, it may be helpful to use this professional writers’...
Read MoreMake an outline
Wanna create great content for your website? Make an outline! This is nothing more than a quick list of the major points you want to hit on each page or section of your site. It won’t take long – just five or ten minutes. The ROI is huge, though: It’ll help you: Organize your thoughts Get things in the right order Make sure you don’t miss anything Make writing a whole lot easier To get started, just jot down the main idea of the page, then list the main points you want to capture underneath. As you go, you’ll see where you need to fill in and where to cut....
Read MoreHow to write scannable copy – A guide
Writing scannable copy for your website keeps visitors on your pages longer, passes more of your message along, and helps increase conversions. Best of all, it’s free! Sound good? Read on! How your visitors read websites To shamelessly rip-off web usability expert Jakob Nielsen: “They don’t.“ Most people (79% of ‘em) scan webpages. They cruise down your website, jumping from place to place, landing briefly on differences (bold, italic, headers, space), then skipping on. They only dig in and read if they feel like they’re missing important information. Make...
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